The expenditure on paid search advertising in Japan amounted to 976.6 billion Japanese yen in 2022. It increased by 77.5 billion yen over the previous year. Paid search advertising, which utilizes the search keywords of users to display related advertisements, is one of the major advertising categories for internet media. Other major categories are affiliate advertising, display advertising, and video advertising.
Expenditure on paid search advertising in Japan from 2018 to 2022
(in billion Japanese yen)
Characteristic
Advertising expenditure in billion Japanese yen
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (March 14, 2023). Expenditure on paid search advertising in Japan from 2018 to 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu. "Expenditure on paid search advertising in Japan from 2018 to 2022 (in billion Japanese yen)." Chart. March 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu. (2023). Expenditure on paid search advertising in Japan from 2018 to 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu. "Expenditure on Paid Search Advertising in Japan from 2018 to 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/
Dentsu, Expenditure on paid search advertising in Japan from 2018 to 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/ (last visited July 22, 2024)
Expenditure on paid search advertising in Japan from 2018 to 2022 (in billion Japanese yen) [Graph], Dentsu, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1336025/japan-paid-search-advertising-expenditure/