The expenditure on affiliate advertising in Japan amounted to 96.5 billion Japanese yen in 2022. It increased for the first time in three years. Affiliate advertising, which depends on users performing certain actions after encountering an advertisement, is one of the major advertising categories for internet media. Other major categories are paid search advertising, display advertising, and video advertising.
Expenditure on affiliate advertising in Japan from 2018 to 2022
(in billion Japanese yen)
Characteristic
Advertising expenditure in billion Japanese yen
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Dentsu. (March 14, 2023). Expenditure on affiliate advertising in Japan from 2018 to 2022 (in billion Japanese yen) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/
Dentsu. "Expenditure on affiliate advertising in Japan from 2018 to 2022 (in billion Japanese yen)." Chart. March 14, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/
Dentsu. (2023). Expenditure on affiliate advertising in Japan from 2018 to 2022 (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/
Dentsu. "Expenditure on Affiliate Advertising in Japan from 2018 to 2022 (in Billion Japanese Yen)." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/
Dentsu, Expenditure on affiliate advertising in Japan from 2018 to 2022 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/ (last visited July 22, 2024)
Expenditure on affiliate advertising in Japan from 2018 to 2022 (in billion Japanese yen) [Graph], Dentsu, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/