The expenditure on affiliate advertising in Japan amounted to 73.2 billion Japanese yen in 2023. It decreased by more than 23 billion yen compared to the preceding year. Affiliate advertising, which depends on users performing certain actions after encountering an advertisement, is one of the major advertising categories for internet media. Other major categories are paid search advertising, display advertising, and video advertising.
Expenditure on affiliate advertising in Japan from 2018 to 2023
(in billion Japanese yen)
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Dentsu. (March 12, 2024). Expenditure on affiliate advertising in Japan from 2018 to 2023 (in billion Japanese yen) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/
Dentsu. "Expenditure on affiliate advertising in Japan from 2018 to 2023 (in billion Japanese yen)." Chart. March 12, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/
Dentsu. (2024). Expenditure on affiliate advertising in Japan from 2018 to 2023 (in billion Japanese yen). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/
Dentsu. "Expenditure on Affiliate Advertising in Japan from 2018 to 2023 (in Billion Japanese Yen)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/
Dentsu, Expenditure on affiliate advertising in Japan from 2018 to 2023 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/ (last visited November 21, 2024)
Expenditure on affiliate advertising in Japan from 2018 to 2023 (in billion Japanese yen) [Graph], Dentsu, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1336009/japan-affiliate-advertising-expenditure/
