According to a survey from 2022, just over three-fourths of Indian consumers aged between 25 and 44 years became aware of Buy Now, Pay Later (BNPL) services via social media. Older consumers between the age of 45 and 54 years followed closely behind with 74 percent. Digital stores providing BNPL services were the second-most important source of knowledge for the payment service among consumers.
Main sources of knowledge for Buy Now Pay Later (BNPL) services among consumers in India in 2022, by age
Characteristic
18-24 years
25-44 years
45-54 years
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Benori Knowledge. (September 22, 2022). Main sources of knowledge for Buy Now Pay Later (BNPL) services among consumers in India in 2022, by age [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1335943/bnpl-sources-of-knowledge-by-age-india/
Benori Knowledge. "Main sources of knowledge for Buy Now Pay Later (BNPL) services among consumers in India in 2022, by age." Chart. September 22, 2022. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1335943/bnpl-sources-of-knowledge-by-age-india/
Benori Knowledge. (2022). Main sources of knowledge for Buy Now Pay Later (BNPL) services among consumers in India in 2022, by age. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1335943/bnpl-sources-of-knowledge-by-age-india/
Benori Knowledge. "Main Sources of Knowledge for Buy Now Pay Later (Bnpl) Services among Consumers in India in 2022, by Age." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/statistics/1335943/bnpl-sources-of-knowledge-by-age-india/
Benori Knowledge, Main sources of knowledge for Buy Now Pay Later (BNPL) services among consumers in India in 2022, by age Statista, https://www.statista.com/statistics/1335943/bnpl-sources-of-knowledge-by-age-india/ (last visited September 01, 2024)
Main sources of knowledge for Buy Now Pay Later (BNPL) services among consumers in India in 2022, by age [Graph], Benori Knowledge, September 22, 2022. [Online]. Available: https://www.statista.com/statistics/1335943/bnpl-sources-of-knowledge-by-age-india/