In 2023, free and pay TV collectively accounted for nearly 28.8 percent of total advertising spending in Chile, down from almost 36 percent three years earlier. In nominal values, Chile's TV ad spend decreased to less than 281 billion Chilean pesos in 2023.
TV advertising spending as a percentage of total ad expenditure in Chile from 2019 to 2023
Characteristic
Share in total ad spend
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Statista. (January 31, 2024). TV advertising spending as a percentage of total ad expenditure in Chile from 2019 to 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1335912/tv-ad-spend-chile/
Statista. "TV advertising spending as a percentage of total ad expenditure in Chile from 2019 to 2023." Chart. January 31, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1335912/tv-ad-spend-chile/
Statista. (2024). TV advertising spending as a percentage of total ad expenditure in Chile from 2019 to 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1335912/tv-ad-spend-chile/
Statista. "Tv Advertising Spending as a Percentage of Total Ad Expenditure in Chile from 2019 to 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1335912/tv-ad-spend-chile/
Statista, TV advertising spending as a percentage of total ad expenditure in Chile from 2019 to 2023 Statista, https://www.statista.com/statistics/1335912/tv-ad-spend-chile/ (last visited August 24, 2024)
TV advertising spending as a percentage of total ad expenditure in Chile from 2019 to 2023 [Graph], Statista, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1335912/tv-ad-spend-chile/