Subway brand profile in the United States 2023
How high is the brand awareness of Subway in the United States?
When it comes to restaurant chain customers, brand awareness of Subway is at 90 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Subway in the United States?
In total, 40 percent of U.S. restaurant chain customers say they like Subway. However, in actuality, among the 90 percent of U.S. respondents who know Subway, 44 percent of people like the brand.
What is the usage share of Subway in the United States?
All in all, 35 percent of restaurant chain customers in the United States use Subway. That means, of the 90 percent who know the brand, 39 percent use them.
How loyal are the customers of Subway?
Around 30 percent of restaurant chain customers in the United States say they are likely to use Subway again. Set in relation to the 35 percent usage share of the brand, this means that 86 percent of their customers show loyalty to the brand.
What's the buzz around Subway in the United States?
In October 2023, about 26 percent of U.S. restaurant chain customers had heard about Subway in the media, on social media, or in advertising over the past three months. Of the 90 percent who know the brand, that's 29 percent, meaning at the time of the survey there's some buzz around Subway in the United States.
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