Marks & Spencer brand profile UK 2023

How high is the brand awareness of Marks & Spencer in the UK?
When it comes to grocery store customers, brand awareness of Marks & Spencer is at 93% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Marks & Spencer in the UK?
In total, 41% of UK grocery store customers say they like Marks & Spencer.

What is the usage share of Marks & Spencer in the UK?
All in all, 39% of grocery store customers in the UK use Marks & Spencer.

How loyal are the customers of Marks & Spencer?
Around 35% of grocery store customers in the UK say they are likely to use Marks & Spencer again. Set in relation to the 39% usage share of the brand, this means that 90% of their customers show loyalty to the brand.

What's the buzz around Marks & Spencer in the UK?
In September 2023, about 25% of UK grocery store customers had heard about Marks & Spencer in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was some buzz around Marks & Spencer in the UK.

Marks & Spencer brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023

Characteristic	Share of respondents
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Number of respondents

1,231 respondents

Age group

18-64 years

Special properties

respondents who use grocery stores

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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