How high is the brand awareness of Costco in the UK? When it comes to grocery store customers, brand awareness of Costco is at 75% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the UK? In total, 16% of UK grocery store customers say they like Costco.
What is the usage share of Costco in the UK? All in all, 13% of grocery store customers in the UK use Costco.
How loyal are the customers of Costco? Around 11% of grocery store customers in the UK say they are likely to use Costco again. Set in relation to the 13% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Costco in the UK? In September 2023, about 8% of UK grocery store customers had heard about Costco in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was little to no buzz around Costco in the UK.
Costco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (September 30, 2023). Costco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1335767/costco-grocery-stores-brand-profile-in-the-uk
Statista. "Costco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023." Chart. September 30, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1335767/costco-grocery-stores-brand-profile-in-the-uk
Statista. (2023). Costco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1335767/costco-grocery-stores-brand-profile-in-the-uk
Statista. "Costco Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Grocery Store Customers in The Uk as of September 2023." Statista, Statista Inc., 30 Sep 2023, https://www.statista.com/forecasts/1335767/costco-grocery-stores-brand-profile-in-the-uk
Statista, Costco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023 Statista, https://www.statista.com/forecasts/1335767/costco-grocery-stores-brand-profile-in-the-uk (last visited August 24, 2024)
Costco brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the UK as of September 2023 [Graph], Statista, September 30, 2023. [Online]. Available: https://www.statista.com/forecasts/1335767/costco-grocery-stores-brand-profile-in-the-uk