Hilton brand profile in the United States 2023

How high is the brand awareness of Hilton in the United States?
When it comes to hotel customers, brand awareness of Hilton is at 86 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Hilton in the United States?
In total, 41 percent of U.S. hotel customers say they like Hilton. However, in actuality, among the 86 percent of U.S. respondents who know Hilton, 48 percent of people like the brand.

What is the usage share of Hilton in the United States?
All in all, 26 percent of hotel customers in the United States use Hilton. That means, of the 86 percent who know the brand, 30 percent use them.

How loyal are the customers of Hilton?
Around 22 percent of hotel customers in the United States say they are likely to use Hilton again. Set in relation to the 26 percent usage share of the brand, this means that 85 percent of their customers show loyalty to the brand.

What's the buzz around Hilton in the United States?
In September 2023, about 28 percent of U.S. hotel customers had heard about Hilton in the media, on social media, or in advertising over the past three months. Of the 86 percent who know the brand, that's 33 percent, meaning at the time of the survey there's some buzz around Hilton in the United States.

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