BJ's brand profile in the United States 2022
How high is the brand awareness of BJ's in the United States?
When it comes to grocery store customers, brand awareness of BJ's is at 49% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BJ's in the United States?
In total, 12% of U.S. grocery store customers say they like BJ's. However, in actuality, among the 49% of U.S. respondents who know BJ's, 24% of people like the brand.
What is the usage share of BJ's in the United States?
All in all, 12% of grocery store customers in the United States use BJ's. That means, of the 49% who know the brand, 24% use them.
How loyal are the customers of BJ's?
Around 8% of grocery store customers in the United States say they are likely to use BJ's again. Set in relation to the 12% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around BJ's in the United States?
In August 2022, about 11% of U.S. grocery store customers had heard about BJ's in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around BJ's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of BJ's is at 49% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BJ's in the United States?
In total, 12% of U.S. grocery store customers say they like BJ's. However, in actuality, among the 49% of U.S. respondents who know BJ's, 24% of people like the brand.
What is the usage share of BJ's in the United States?
All in all, 12% of grocery store customers in the United States use BJ's. That means, of the 49% who know the brand, 24% use them.
How loyal are the customers of BJ's?
Around 8% of grocery store customers in the United States say they are likely to use BJ's again. Set in relation to the 12% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around BJ's in the United States?
In August 2022, about 11% of U.S. grocery store customers had heard about BJ's in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around BJ's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
