Albertsons brand profile in the United States 2023
How high is the brand awareness of Albertsons in the United States?
When it comes to grocery store customers, brand awareness of Albertsons is at 56 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Albertsons in the United States?
In total, 16 percent of U.S. grocery store customers say they like Albertsons. However, in actuality, among the 56 percent of U.S. respondents who know Albertsons, 29 percent of people like the brand.
What is the usage share of Albertsons in the United States?
All in all, 11 percent of grocery store customers in the United States use Albertsons. That means, of the 56 percent who know the brand, 20 percent use them.
How loyal are the customers of Albertsons?
Around 9 percent of grocery store customers in the United States say they are likely to use Albertsons again. Set in relation to the 11 percent usage share of the brand, this means that 82 percent of their customers show loyalty to the brand.
What's the buzz around Albertsons in the United States?
In September 2023, about 11 percent of U.S. grocery store customers had heard about Albertsons in the media, on social media, or in advertising over the past three months. Of the 56 percent who know the brand, that's 20 percent, meaning at the time of the survey there's little buzz around Albertsons in the United States.
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