Marriott brand profile in the United States 2023
How high is the brand awareness of Marriott in the United States?
When it comes to hotel customers, brand awareness of Marriott is at 82 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marriott in the United States?
In total, 34 percent of U.S. hotel customers say they like Marriott. However, in actuality, among the 82 percent of U.S. respondents who know Marriott, 41 percent of people like the brand.
What is the usage share of Marriott in the United States?
All in all, 19 percent of hotel customers in the United States use Marriott. That means, of the 82 percent who know the brand, 23 percent use them.
How loyal are the customers of Marriott?
Around 16 percent of hotel customers in the United States say they are likely to use Marriott again. Set in relation to the 19 percent usage share of the brand, this means that 84 percent of their customers show loyalty to the brand.
What's the buzz around Marriott in the United States?
In September 2023, about 17 percent of U.S. hotel customers had heard about Marriott in the media, on social media, or in advertising over the past three months. Of the 82 percent who know the brand, that's 21 percent, meaning at the time of the survey there's little buzz around Marriott in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
