Lidl brand profile in Germany 2022
How high is the brand awareness of Lidl in Germany?
When it comes to grocery store customers, brand awareness of Lidl is at 98% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lidl in Germany?
In total, 66% of German grocery store customers say they like Lidl. However, in actuality, among the 98% of German respondents who know Lidl, 67% of people like the brand.
What is the usage share of Lidl in Germany?
All in all, 69% of grocery store customers in Germany use Lidl. That means, of the 98% who know the brand, 70% use them.
How loyal are the customers of Lidl?
Around 62% of grocery store customers in Germany say they are likely to use Lidl again. Set in relation to the 69% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Lidl in Germany?
In August 2022, about 44% of German grocery store customers had heard about Lidl in the media, on social media, or in advertising over the past three months. Of the 98% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Lidl in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to grocery store customers, brand awareness of Lidl is at 98% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lidl in Germany?
In total, 66% of German grocery store customers say they like Lidl. However, in actuality, among the 98% of German respondents who know Lidl, 67% of people like the brand.
What is the usage share of Lidl in Germany?
All in all, 69% of grocery store customers in Germany use Lidl. That means, of the 98% who know the brand, 70% use them.
How loyal are the customers of Lidl?
Around 62% of grocery store customers in Germany say they are likely to use Lidl again. Set in relation to the 69% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Lidl in Germany?
In August 2022, about 44% of German grocery store customers had heard about Lidl in the media, on social media, or in advertising over the past three months. Of the 98% who know the brand, that's 45%, meaning at the time of the survey there's some buzz around Lidl in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
