Primark brand profile in the UK 2024

How high is the brand awareness of Primark in the UK?
When it comes to fashion store customers, brand awareness of Primark is at 94 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Primark in the UK?
In total, 50 percent of UK fashion store customers say they like Primark. However, in actuality, among the 94 percent of UK respondents who know Primark, 53 percent of people like the brand.

What is the usage share of Primark in the UK?
All in all, 47 percent of fashion store customers in the UK use Primark. That means, of the 94 percent who know the brand, 50 percent use them.

How loyal are the customers of Primark?
Around 42 percent of fashion store customers in the UK say they are likely to use Primark again. Set in relation to the 47 percent usage share of the brand, this means that 89 percent of their customers show loyalty to the brand.

What's the buzz around Primark in the UK?
In June 2024, about 19 percent of UK fashion store customers had heard about Primark in the media, on social media, or in advertising over the past three months.

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