Primark brand profile in Germany 2023
How high is the brand awareness of Primark in Germany?
When it comes to fashion store customers, brand awareness of Primark is at 80 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Primark in Germany?
In total, 20 percent of German fashion store customers say they like Primark. However, in actuality, among the 80 percent of German respondents who know Primark, 25 percent of people like the brand.
What is the usage share of Primark in Germany?
All in all, 16 percent of fashion store customers in Germany use Primark. That means, of the 80 percent who know the brand, 20 percent use them.
How loyal are the customers of Primark?
Around 13 percent of fashion store customers in Germany say they are likely to use Primark again. Set in relation to the 16 percent usage share of the brand, this means that 81 percent of their customers show loyalty to the brand.
What's the buzz around Primark in Germany?
In September 2023, about 7 percent of German fashion store customers had heard about Primark in the media, on social media, or in advertising over the past three months. Of the 80 percent who know the brand, that's 9 percent, meaning at the time of the survey there's little to no buzz around Primark in Germany.
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