Walmart brand profile U.S. 2023

How high is the brand awareness of Walmart in the United States?
When it comes to grocery store customers, brand awareness of Walmart is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Walmart in the United States?
In total, 61% of U.S. grocery store customers say they like Walmart.

What is the usage share of Walmart in the United States?
All in all, 65% of grocery store customers in the United States use Walmart.

How loyal are the customers of Walmart?
Around 60% of grocery store customers in the United States say they are likely to use Walmart again. Set in relation to the 65% usage share of the brand, this means that 92% of their customers show loyalty to the brand.

What's the buzz around Walmart in the United States?
In September 2023, about 42% of U.S. grocery store customers had heard about Walmart in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was considerable buzz around Walmart in the United States.

You might also be interested in the Walmart brand KPI profile by generations, as well as the most important life aspects of Walmart customers.

Walmart brand awareness, usage, popularity, loyalty, and buzz among grocery store customers in the United States as of September 2023

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

More information

Number of respondents

1,206 respondents

Age group

18-64 years

Special properties

respondents who use grocery stores

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to grocery stores, which of the following brands do you like?
Brand usage: When it comes to grocery stores, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to grocery stores, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats