Vero Moda brand profile in Germany 2023
How high is the brand awareness of Vero Moda in Germany?
When it comes to fashion store customers, brand awareness of Vero Moda is at 60 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vero Moda in Germany?
In total, 15 percent of German fashion store customers say they like Vero Moda. However, in actuality, among the 60 percent of German respondents who know Vero Moda, 25 percent of people like the brand.
What is the usage share of Vero Moda in Germany?
All in all, 9 percent of fashion store customers in Germany use Vero Moda. That means, of the 60 percent who know the brand, 15 percent use them.
How loyal are the customers of Vero Moda?
Around 7 percent of fashion store customers in Germany say they are likely to use Vero Moda again. Set in relation to the 9 percent usage share of the brand, this means that 78 percent of their customers show loyalty to the brand.
What's the buzz around Vero Moda in Germany?
In September 2023, about 3 percent of German fashion store customers had heard about Vero Moda in the media, on social media, or in advertising over the past three months. Of the 60 percent who know the brand, that's 5 percent, meaning at the time of the survey there's little to no buzz around Vero Moda in Germany.
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