Zara brand profile in Germany 2023
How high is the brand awareness of Zara in Germany?
When it comes to fashion store customers, brand awareness of Zara is at 82 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zara in Germany?
In total, 24 percent of German fashion store customers say they like Zara. However, in actuality, among the 82 percent of German respondents who know Zara, 29 percent of people like the brand.
What is the usage share of Zara in Germany?
All in all, 17 percent of fashion store customers in Germany use Zara. That means, of the 82 percent who know the brand, 20 percent use them.
How loyal are the customers of Zara?
Around 15 percent of fashion store customers in Germany say they are likely to use Zara again. Set in relation to the 17 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.
What's the buzz around Zara in Germany?
In September 2023, about 10 percent of German fashion store customers had heard about Zara in the media, on social media, or in advertising over the past three months. Of the 82 percent who know the brand, that's 12 percent, meaning at the time of the survey there's little to no buzz around Zara in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
