Next brand profile in the UK 2024

How high is the brand awareness of Next in the UK?
When it comes to fashion store customers, brand awareness of Next is at 94 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Next in the UK?
In total, 42 percent of UK fashion store customers say they like Next. However, in actuality, among the 94 percent of UK respondents who know Next, 45 percent of people like the brand.

What is the usage share of Next in the UK?
All in all, 32 percent of fashion store customers in the UK use Next. That means, of the 94 percent who know the brand, 34 percent use them.

How loyal are the customers of Next?
Around 27 percent of fashion store customers in the UK say they are likely to use Next again. Set in relation to the 32 percent usage share of the brand, this means that 84 percent of their customers show loyalty to the brand.

What's the buzz around Next in the UK?
In June 2024, about 17 percent of UK fashion store customers had heard about Next in the media, on social media, or in advertising over the past three months.

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