Subway brand profile in Germany 2023
How high is the brand awareness of Subway in Germany?
When it comes to restaurant chain customers, brand awareness of Subway is at 93 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Subway in Germany?
In total, 39 percent of German restaurant chain customers say they like Subway. However, in actuality, among the 93 percent of German respondents who know Subway, 42 percent of people like the brand.
What is the usage share of Subway in Germany?
All in all, 29 percent of restaurant chain customers in Germany use Subway. That means, of the 93 percent who know the brand, 31 percent use them.
How loyal are the customers of Subway?
Around 24 percent of restaurant chain customers in Germany say they are likely to use Subway again. Set in relation to the 29 percent usage share of the brand, this means that 83 percent of their customers show loyalty to the brand.
What's the buzz around Subway in Germany?
In September 2023, about 14 percent of German restaurant chain customers had heard about Subway in the media, on social media, or in advertising over the past three months. Of the 93 percent who know the brand, that's 15 percent, meaning at the time of the survey there's little buzz around Subway in Germany.
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