McDonald’s brand profile in the UK 2023
How high is the brand awareness of McDonald’s in the UK?
When it comes to restaurant chain customers, brand awareness of McDonald’s is at 96 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is McDonald’s in the UK?
In total, 60 percent of UK restaurant chain customers say they like McDonald’s. However, in actuality, among the 96 percent of UK respondents who know McDonald’s, 63 percent of people like the brand.
What is the usage share of McDonald’s in the UK?
All in all, 65 percent of restaurant chain customers in the UK use McDonald’s. That means, of the 96 percent who know the brand, 68 percent use them.
How loyal are the customers of McDonald’s?
Around 60 percent of restaurant chain customers in the UK say they are likely to use McDonald’s again. Set in relation to the 65 percent usage share of the brand, this means that 92 percent of their customers show loyalty to the brand.
What's the buzz around McDonald’s in the UK?
In October 2023, about 49 percent of UK restaurant chain customers had heard about McDonald’s in the media, on social media, or in advertising over the past three months. Of the 96 percent who know the brand, that's 51 percent, meaning at the time of the survey there's some buzz around McDonald’s in the UK.
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