AT&T brand profile in the United States 2023
How high is the brand awareness of AT&T in the United States?
When it comes to smart home users, brand awareness of AT&T is at 86 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is AT&T in the United States?
In total, 38 percent of U.S. smart home users say they like AT&T. However, in actuality, among the 86 percent of U.S. respondents who know AT&T, 44 percent of people like the brand.
What is the usage share of AT&T in the United States?
All in all, 31 percent of smart home users in the United States use AT&T. That means, of the 86 percent who know the brand, 36 percent use them.
How loyal are the users of AT&T?
Around 27 percent of smart home users in the United States say they are likely to use AT&T again. Set in relation to the 31 percent usage share of the brand, this means that 87 percent of their users show loyalty to the brand.
What's the buzz around AT&T in the United States?
In October 2023, about 41 percent of U.S. smart home users had heard about AT&T in the media, on social media, or in advertising over the past three months. Of the 86 percent who know the brand, that's 48 percent, meaning at the time of the survey there's considerable buzz around AT&T in the United States.
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