Samsung brand profile in the United States 2023
How high is the brand awareness of Samsung in the United States?
When it comes to smart home users, brand awareness of Samsung is at 90 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung in the United States?
In total, 42 percent of U.S. smart home users say they like Samsung. However, in actuality, among the 90 percent of U.S. respondents who know Samsung, 47 percent of people like the brand.
What is the usage share of Samsung in the United States?
All in all, 33 percent of smart home users in the United States use Samsung. That means, of the 90 percent who know the brand, 37 percent use them.
How loyal are the users of Samsung?
Around 28 percent of smart home users in the United States say they are likely to use Samsung again. Set in relation to the 33 percent usage share of the brand, this means that 85 percent of their users show loyalty to the brand.
What's the buzz around Samsung in the United States?
In October 2023, about 32 percent of U.S. smart home users had heard about Samsung in the media, on social media, or in advertising over the past three months. Of the 90 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around Samsung in the United States.
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