Marriott brand profile in Germany 2022
How high is the brand awareness of Marriott in Germany?
When it comes to hotel customers, brand awareness of Marriott is at 62% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marriott in Germany?
In total, 19% of German hotel customers say they like Marriott. However, in actuality, among the 62% of German respondents who know Marriott, 31% of people like the brand.
What is the usage share of Marriott in Germany?
All in all, 9% of hotel customers in Germany use Marriott. That means, of the 62% who know the brand, 15% use them.
How loyal are the customers of Marriott?
Around 6% of hotel customers in Germany say they are likely to use Marriott again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Marriott in Germany?
In August 2022, about 7% of German hotel customers had heard about Marriott in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Marriott in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to hotel customers, brand awareness of Marriott is at 62% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Marriott in Germany?
In total, 19% of German hotel customers say they like Marriott. However, in actuality, among the 62% of German respondents who know Marriott, 31% of people like the brand.
What is the usage share of Marriott in Germany?
All in all, 9% of hotel customers in Germany use Marriott. That means, of the 62% who know the brand, 15% use them.
How loyal are the customers of Marriott?
Around 6% of hotel customers in Germany say they are likely to use Marriott again. Set in relation to the 9% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Marriott in Germany?
In August 2022, about 7% of German hotel customers had heard about Marriott in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Marriott in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
