Google Nest brand profile in the United States 2023

How high is the brand awareness of Google Nest in the United States?
When it comes to smart home users, brand awareness of Google Nest is at 76 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Google Nest in the United States?
In total, 35 percent of U.S. smart home users say they like Google Nest. However, in actuality, among the 76 percent of U.S. respondents who know Google Nest, 46 percent of people like the brand.

What is the usage share of Google Nest in the United States?
All in all, 27 percent of smart home users in the United States use Google Nest. That means, of the 76 percent who know the brand, 36 percent use them.

How loyal are the users of Google Nest?
Around 23 percent of smart home users in the United States say they are likely to use Google Nest again. Set in relation to the 27 percent usage share of the brand, this means that 85 percent of their users show loyalty to the brand.

What's the buzz around Google Nest in the United States?
In October 2023, about 26 percent of U.S. smart home users had heard about Google Nest in the media, on social media, or in advertising over the past three months. Of the 76 percent who know the brand, that's 34 percent, meaning at the time of the survey there's some buzz around Google Nest in the United States.

Who uses Google Nest in the U.S.?
Among smart home customers in the U.S., 29 percent of Millennials consumers use Google Nest. This is according to our generational comparison of Google Nest users in the United States, which shows that the brand has some catching up to do with Baby Boomers.

What matters to Google Nest users?
While success and a happy relationship are some of the most important life aspects of Google Nest users in the United States, not many of them worry about traditions or social justice. Meanwhile, as compared to smart home users who do not own Google Nest, an honest and respectable life holds less importance in the lives of the brand's users.