Monster brand profile in the United States 2023
How high is the brand awareness of Monster in the United States?
When it comes to energy drink consumers, brand awareness of Monster is at 88 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monster in the United States?
In total, 44 percent of U.S. energy drink consumers say they like Monster. However, in actuality, among the 88 percent of U.S. respondents who know Monster, 50 percent of people like the brand.
What is the usage share of Monster in the United States?
All in all, 40 percent of energy drink consumers in the United States use Monster. That means, of the 88 percent who know the brand, 45 percent use them.
How loyal are the consumers of Monster?
Around 34 percent of energy drink consumers in the United States say they are likely to use Monster again. Set in relation to the 40 percent usage share of the brand, this means that 85 percent of their consumers show loyalty to the brand.
What's the buzz around Monster in the United States?
In July 2023, about 34 percent of U.S. energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months. Of the 88 percent who know the brand, that's 39 percent, meaning at the time of the survey there's some buzz around Monster in the United States.
Find more relevant information on Monster as an energy drinks brand on our in depth Monster brand profile in the U.S. page, additionally providing you with a brand profile breakdown by generations, as well as a look at the most important life aspects of the brand's customers.
