Monster brand profile in Germany 2023
How high is the brand awareness of Monster in Germany?
When it comes to energy drink consumers, brand awareness of Monster is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monster in Germany?
In total, 47% of German energy drink consumers say they like Monster.
What is the usage share of Monster in Germany?
All in all, 46% of energy drink consumers in Germany use Monster.
How loyal are the consumers of Monster?
Around 35% of energy drink consumers in Germany say they are likely to use Monster again.
What's the buzz around Monster in Germany?
In July and August 2023, about 26% of German energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to energy drink consumers, brand awareness of Monster is at 91% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monster in Germany?
In total, 47% of German energy drink consumers say they like Monster.
What is the usage share of Monster in Germany?
All in all, 46% of energy drink consumers in Germany use Monster.
How loyal are the consumers of Monster?
Around 35% of energy drink consumers in Germany say they are likely to use Monster again.
What's the buzz around Monster in Germany?
In July and August 2023, about 26% of German energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
