How high is the brand awareness of Monster in the UK? When it comes to energy drink consumers, brand awareness of Monster is at 89% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Monster in the UK? In total, 47% of UK energy drink consumers say they like Monster.
What is the usage share of Monster in the UK? All in all, 45% of energy drink consumers in the UK use Monster.
How loyal are the consumers of Monster? Around 37% of energy drink consumers in the UK say they are likely to use Monster again.
What's the buzz around Monster in the UK? In 2024, about 30% of UK energy drink consumers had heard about Monster in the media, on social media, or in advertising over the past three months.
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Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 6, 2024). Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk
Statista. "Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024." Chart. November 6, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk
Statista. (2024). Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk
Statista. "Monster Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Energy Drink Consumers in The Uk in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk
Statista, Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024 Statista, https://www.statista.com/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk (last visited December 18, 2024)
Monster brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/forecasts/1335372/monster-energy-drinks-brand-profile-in-the-uk
