How high is the brand awareness of Red Bull in the UK? When it comes to energy drink consumers, brand awareness of Red Bull is at 94 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Red Bull in the UK? In total, 55 percent of UK energy drink consumers say they like Red Bull.
What is the usage share of Red Bull in the UK? All in all, 51 percent of energy drink consumers in the UK use Red Bull.
How loyal are the consumers of Red Bull? Around 44 percent of energy drink consumers in the UK say they are likely to use Red Bull again.
What's the buzz around Red Bull in the UK? In 2024, about 44 percent of UK energy drink consumers had heard about Red Bull in the media, on social media, or in advertising over the past three months.
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Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to energy drinks, which of the following brands do you like?
Brand usage: When it comes to energy drinks, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to energy drinks, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (November 6, 2024). Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/forecasts/1335331/red-bull-energy-drinks-brand-profile-in-the-uk
Statista. "Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024." Chart. November 6, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/forecasts/1335331/red-bull-energy-drinks-brand-profile-in-the-uk
Statista. (2024). Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/forecasts/1335331/red-bull-energy-drinks-brand-profile-in-the-uk
Statista. "Red Bull Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Energy Drink Consumers in The Uk in 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/forecasts/1335331/red-bull-energy-drinks-brand-profile-in-the-uk
Statista, Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024 Statista, https://www.statista.com/forecasts/1335331/red-bull-energy-drinks-brand-profile-in-the-uk (last visited December 18, 2024)
Red Bull brand awareness, usage, popularity, loyalty, and buzz among energy drink consumers in the UK in 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/forecasts/1335331/red-bull-energy-drinks-brand-profile-in-the-uk
