OkCupid brand profile in the UK 2023
How high is the brand awareness of OkCupid in the UK?
When it comes to online dating users, brand awareness of OkCupid is at 45 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in the UK?
In total, 7 percent of UK dating service users say they like OkCupid.
What is the usage share of OkCupid in the UK?
All in all, 5 percent of dating service users in the UK use OkCupid.
How loyal are the users of OkCupid?
Around 3 percent of dating service users in the UK say they are likely to use OkCupid again. Set in relation to the 5 percent usage share of the brand, this means that 60 percent of their users show loyalty to the brand.
What's the buzz around OkCupid in the UK?
In November 2023, about 5 percent of UK dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of OkCupid is at 45 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in the UK?
In total, 7 percent of UK dating service users say they like OkCupid.
What is the usage share of OkCupid in the UK?
All in all, 5 percent of dating service users in the UK use OkCupid.
How loyal are the users of OkCupid?
Around 3 percent of dating service users in the UK say they are likely to use OkCupid again. Set in relation to the 5 percent usage share of the brand, this means that 60 percent of their users show loyalty to the brand.
What's the buzz around OkCupid in the UK?
In November 2023, about 5 percent of UK dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months.
