Hinge brand profile in the UK 2023
How high is the brand awareness of Hinge in the UK?
When it comes to online dating users, brand awareness of Hinge is at 62 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hinge in the UK?
In total, 19 percent of UK dating service users say they like Hinge.
What is the usage share of Hinge in the UK?
All in all, 18 percent of dating service users in the UK use Hinge.
How loyal are the users of Hinge?
Around 11 percent of dating service users in the UK say they are likely to use Hinge again. Set in relation to the 18 percent usage share of the brand, this means that 61 percent of their users show loyalty to the brand.
What's the buzz around Hinge in the UK?
In November 2023, about 12 percent of UK dating service users had heard about Hinge in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of Hinge is at 62 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hinge in the UK?
In total, 19 percent of UK dating service users say they like Hinge.
What is the usage share of Hinge in the UK?
All in all, 18 percent of dating service users in the UK use Hinge.
How loyal are the users of Hinge?
Around 11 percent of dating service users in the UK say they are likely to use Hinge again. Set in relation to the 18 percent usage share of the brand, this means that 61 percent of their users show loyalty to the brand.
What's the buzz around Hinge in the UK?
In November 2023, about 12 percent of UK dating service users had heard about Hinge in the media, on social media, or in advertising over the past three months.
