Grindr brand profile in the UK 2023
How high is the brand awareness of Grindr in the UK?
When it comes to online dating users, brand awareness of Grindr is at 63 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Grindr in the UK?
In total, 10 percent of UK dating service users say they like Grindr.
What is the usage share of Grindr in the UK?
All in all, 11 percent of dating service users in the UK use Grindr.
How loyal are the users of Grindr?
Around 8 percent of dating service users in the UK say they are likely to use Grindr again. Set in relation to the 11 percent usage share of the brand, this means that 73 percent of their users show loyalty to the brand.
What's the buzz around Grindr in the UK?
In November 2023, about 9 percent of UK dating service users had heard about Grindr in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of Grindr is at 63 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Grindr in the UK?
In total, 10 percent of UK dating service users say they like Grindr.
What is the usage share of Grindr in the UK?
All in all, 11 percent of dating service users in the UK use Grindr.
How loyal are the users of Grindr?
Around 8 percent of dating service users in the UK say they are likely to use Grindr again. Set in relation to the 11 percent usage share of the brand, this means that 73 percent of their users show loyalty to the brand.
What's the buzz around Grindr in the UK?
In November 2023, about 9 percent of UK dating service users had heard about Grindr in the media, on social media, or in advertising over the past three months.
