Match brand profile in the UK 2023
How high is the brand awareness of Match in the UK?
When it comes to online dating users, brand awareness of Match is at 79 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Match in the UK?
In total, 22 percent of UK dating service users say they like Match.
What is the usage share of Match in the UK?
All in all, 18 percent of dating service users in the UK use Match.
How loyal are the users of Match?
Around 13 percent of dating service users in the UK say they are likely to use Match again. Set in relation to the 18 percent usage share of the brand, this means that 72 percent of their users show loyalty to the brand.
What's the buzz around Match in the UK?
In November 2023, about 17 percent of UK dating service users had heard about Match in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of Match is at 79 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Match in the UK?
In total, 22 percent of UK dating service users say they like Match.
What is the usage share of Match in the UK?
All in all, 18 percent of dating service users in the UK use Match.
How loyal are the users of Match?
Around 13 percent of dating service users in the UK say they are likely to use Match again. Set in relation to the 18 percent usage share of the brand, this means that 72 percent of their users show loyalty to the brand.
What's the buzz around Match in the UK?
In November 2023, about 17 percent of UK dating service users had heard about Match in the media, on social media, or in advertising over the past three months.
