eHarmony brand profile UK 2023

How high is the brand awareness of eHarmony in the UK?
When it comes to online dating users, brand awareness of eHarmony is at 68 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is eHarmony in the UK?
In total, 20 percent of UK dating service users say they like eHarmony.

What is the usage share of eHarmony in the UK?
All in all, 15 percent of dating service users in the UK use eHarmony.

How loyal are the users of eHarmony?
Around 11 percent of dating service users in the UK say they are likely to use eHarmony again. Set in relation to the 15 percent usage share of the brand, this means that 73 percent of their users show loyalty to the brand.

What's the buzz around eHarmony in the UK?
In November 2023, about 20 percent of UK dating service users had heard about eHarmony in the media, on social media, or in advertising over the past three months.

eHarmony brand awareness, usage, popularity, loyalty, and buzz among dating service users in the UK in 2023

Characteristic	Share of respondents
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Number of respondents

493 respondents

Age group

18-64 years

Special properties

respondents who use dating services

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to dating, which of the following brands do you like?
Brand usage: When it comes to dating, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to dating, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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