Badoo brand profile UK 2023

How high is the brand awareness of Badoo in the UK?
When it comes to online dating users, brand awareness of Badoo is at 65 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Badoo in the UK?
In total, 17 percent of UK dating service users say they like Badoo.

What is the usage share of Badoo in the UK?
All in all, 16 percent of dating service users in the UK use Badoo.

How loyal are the users of Badoo?
Around 10 percent of dating service users in the UK say they are likely to use Badoo again. Set in relation to the 16 percent usage share of the brand, this means that 63 percent of their users show loyalty to the brand.

What's the buzz around Badoo in the UK?
In November 2023, about 16 percent of UK dating service users had heard about Badoo in the media, on social media, or in advertising over the past three months.

Badoo brand awareness, usage, popularity, loyalty, and buzz among dating service users in the UK in 2023

Characteristic	Share of respondents
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Number of respondents

493 respondents

Age group

18-64 years

Special properties

respondents who use dating services

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to dating, which of the following brands do you like?
Brand usage: When it comes to dating, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to dating, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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