Eventbrite brand profile in Germany 2023

How high is the brand awareness of Eventbrite in Germany?
When it comes to event ticket purchasers, brand awareness of Eventbrite is at 27 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Eventbrite in Germany?
In total, 9 percent of German event ticket purchasers say they like Eventbrite. However, in actuality, among the 27 percent of German respondents who know Eventbrite, 33 percent of people like the brand.

What is the usage share of Eventbrite in Germany?
All in all, 9 percent of event ticket purchasers in Germany use Eventbrite. That means, of the 27 percent who know the brand, 33 percent use them.

How loyal are the purchasers of Eventbrite?
Around 7 percent of event ticket purchasers in Germany say they are likely to use Eventbrite again. Set in relation to the 9 percent usage share of the brand, this means that 78 percent of their purchasers show loyalty to the brand.

What's the buzz around Eventbrite in Germany?
In November 2023, about 8 percent of German event ticket purchasers had heard about Eventbrite in the media, on social media, or in advertising over the past three months. Of the 27 percent who know the brand, that's 30 percent percent, meaning at the time of the survey there's little buzz around Eventbrite in Germany.

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