Eventim brand profile in Germany 2023

How high is the brand awareness of Eventim in Germany?
When it comes to event ticket purchasers, brand awareness of Eventim is at 82 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Eventim in Germany?
In total, 65 percent of German event ticket purchasers say they like Eventim. However, in actuality, among the 82 percent of German respondents who know Eventim, 79 percent of people like the brand.

What is the usage share of Eventim in Germany?
All in all, 62 percent of event ticket purchasers in Germany use Eventim. That means, of the 82 percent who know the brand, 76 percent use them.

How loyal are the purchasers of Eventim?
Around 57 percent of event ticket purchasers in Germany say they are likely to use Eventim again. Set in relation to the 62 percent usage share of the brand, this means that 92 percent of their purchasers show loyalty to the brand.

What's the buzz around Eventim in Germany?
In November 2023, about 40 percent of German event ticket purchasers had heard about Eventim in the media, on social media, or in advertising over the past three months. Of the 82 percent who know the brand, that's 49 percent, meaning at the time of the survey there's considerable buzz around Eventim in Germany.

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