Ashley Madison brand profile in Germany 2022
How high is the brand awareness of Ashley Madison in Germany?
When it comes to dating service users, brand awareness of Ashley Madison is at 18% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ashley Madison in Germany?
In total, 2% of German dating service users say they like Ashley Madison. However, in actuality, among the 18% of German respondents who know Ashley Madison, 11% of people like the brand.
What is the usage share of Ashley Madison in Germany?
All in all, 2% of dating service users in Germany use Ashley Madison. That means, of the 18% who know the brand, 11% use them.
How loyal are the users of Ashley Madison?
Around 1% of dating service users in Germany say they are likely to use Ashley Madison again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Ashley Madison in Germany?
In August 2022, about 3% of German dating service users had heard about Ashley Madison in the media, on social media, or in advertising over the past three months. Of the 18% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Ashley Madison in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to dating service users, brand awareness of Ashley Madison is at 18% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ashley Madison in Germany?
In total, 2% of German dating service users say they like Ashley Madison. However, in actuality, among the 18% of German respondents who know Ashley Madison, 11% of people like the brand.
What is the usage share of Ashley Madison in Germany?
All in all, 2% of dating service users in Germany use Ashley Madison. That means, of the 18% who know the brand, 11% use them.
How loyal are the users of Ashley Madison?
Around 1% of dating service users in Germany say they are likely to use Ashley Madison again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Ashley Madison in Germany?
In August 2022, about 3% of German dating service users had heard about Ashley Madison in the media, on social media, or in advertising over the past three months. Of the 18% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Ashley Madison in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
