Apple Pay brand profile in Germany 2023

How high is the brand awareness of Apple Pay in Germany?
When it comes to digital payment users, brand awareness of Apple Pay is at 70 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Apple Pay in Germany?
In total, 21 percent of German digital payment users say they like Apple Pay. However, in actuality, among the 70 percent of German respondents who know Apple Pay, 30 percent of people like the brand.

What is the usage share of Apple Pay in Germany?
All in all, 17 percent of digital payment users in Germany use Apple Pay. That means, of the 70 percent who know the brand, 24 percent use them.

How loyal are the users of Apple Pay?
Around 14 percent of digital payment users in Germany say they are likely to use Apple Pay again. Set in relation to the 17 percent usage share of the brand, this means that 82 percent of their users show loyalty to the brand.

What's the buzz around Apple Pay in Germany?
In November 2023, about 18 percent of German digital payment users had heard about Apple Pay in the media, on social media, or in advertising over the past three months. Of the 70 percent who know the brand, that's 26 percent, meaning at the time of the survey there's little buzz around Apple Pay in Germany.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.