Apple Pay brand profile in the United States 2023

How high is the brand awareness of Apple Pay in the United States?
When it comes to digital payment users, brand awareness of Apple Pay is at 83 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Apple Pay in the United States?
In total, 38 percent of U.S. digital payment users say they like Apple Pay. However, in actuality, among the 83 percent of U.S. respondents who know Apple Pay, 46 percent of people like the brand.

What is the usage share of Apple Pay in the United States?
All in all, 34 percent of digital payment users in the United States use Apple Pay. That means, of the 83 percent who know the brand, 41 percent use them.

How loyal are the users of Apple Pay?
Around 30 percent of digital payment users in the United States say they are likely to use Apple Pay again. Set in relation to the 34 percent usage share of the brand, this means that 88 percent of their users show loyalty to the brand.

What's the buzz around Apple Pay in the United States?
In November 2023, about 37 percent of U.S. digital payment users had heard about Apple Pay in the media, on social media, or in advertising over the past three months. Of the 83 percent who know the brand, that's 45 percent, meaning at the time of the survey there's some buzz around Apple Pay in the United States.

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