PayPal brand profile UK 2023

How high is the brand awareness of PayPal in the UK?
When it comes to digital payment users, brand awareness of PayPal is at 96 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is PayPal in the UK?
In total, 68 percent of UK digital payment users say they like PayPal. However, in actuality, among the 96 percent of UK respondents who know PayPal, 71 percent of people like the brand.

What is the usage share of PayPal in the UK?
All in all, 69 percent of digital payment users in the UK use PayPal. That means, of the 96 percent who know the brand, 72 percent use them.

How loyal are the users of PayPal?
Around 65 percent of digital payment users in the UK say they are likely to use PayPal again. Set in relation to the 69 percent usage share of the brand, this means that 94 percent of their users show loyalty to the brand.

What's the buzz around PayPal in the UK?
In November 2023, about 34 percent of UK digital payment users had heard about PayPal in the media, on social media, or in advertising over the past three months. Of the 96 percent who know the brand, that's 35 percent, meaning at the time of the survey there's some buzz around PayPal in the UK.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

PayPal brand awareness, usage, popularity, loyalty, and buzz among digital payment users in the UK in 2023

Characteristic	Share of respondents
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Number of respondents

1,166 respondents

Age group

18-64 years

Special properties

respondents who use digital payment

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to digital payment, which of the following brands do you like?
Brand usage: When it comes to digital payment, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to digital payment, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

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