Lidl was the most popular supermarket in June 2022 according to the survey taken by Portuguese consumers. It had a score of 85 percent out of 100. It was followed by the French supermarket chain, myAuchan, with a score of 84 percent, while Continente Modelo ranked third.
Rating of selected supermarkets in Portugal in June 2022, by popularity
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Share of respondents
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For the study, 14 supermarket chains were selected, namely: Aldi, Amanhecer, Continente Bom Dia, Continente Modelo, Coviran, Froiz, Intermarché, Lidl, Meu Super, Minipreço, myAuchan, Pingo Doce, Spar, and SuperCor.
Each customer was asked to score the following eleven parameters for each company:
1. Friendly employees;
2. Atmosphere in store;
3. Availability of self-service checkouts;
4. Availability of special offers;
5. Availability of local and regional products;
6. Availability of new and innovative products;
7. Availability of organic products;
8. Freshness of fruits and vegetables;
9. Price / quality ratio;
10. Variety of products;
11. General;
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Consumer Guidance Institute Portugal. (July 1, 2022). Rating of selected supermarkets in Portugal in June 2022, by popularity [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1334960/portugal-most-popular-supermarkets/
Consumer Guidance Institute Portugal. "Rating of selected supermarkets in Portugal in June 2022, by popularity." Chart. July 1, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1334960/portugal-most-popular-supermarkets/
Consumer Guidance Institute Portugal. (2022). Rating of selected supermarkets in Portugal in June 2022, by popularity. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1334960/portugal-most-popular-supermarkets/
Consumer Guidance Institute Portugal. "Rating of Selected Supermarkets in Portugal in June 2022, by Popularity." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1334960/portugal-most-popular-supermarkets/
Consumer Guidance Institute Portugal, Rating of selected supermarkets in Portugal in June 2022, by popularity Statista, https://www.statista.com/statistics/1334960/portugal-most-popular-supermarkets/ (last visited August 25, 2024)
Rating of selected supermarkets in Portugal in June 2022, by popularity [Graph], Consumer Guidance Institute Portugal, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1334960/portugal-most-popular-supermarkets/