Rating of selected supermarkets in Portugal 2022, by popularity

Published by Beatriz Luz, Feb 13, 2024
Lidl was the most popular supermarket in June 2022 according to the survey taken by Portuguese consumers. It had a score of 85 percent out of 100. It was followed by the French supermarket chain, myAuchan, with a score of 84 percent, while Continente Modelo ranked third.

Rating of selected supermarkets in Portugal in June 2022, by popularity

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Release date

July 2022

Region

Portugal

Survey time period

June 2022

Number of respondents

7,381 respondents

Special properties

Consumers who regularly shop at supermarkets

Supplementary notes

For the study, 14 supermarket chains were selected, namely: Aldi, Amanhecer, Continente Bom Dia, Continente Modelo, Coviran, Froiz, Intermarché, Lidl, Meu Super, Minipreço, myAuchan, Pingo Doce, Spar, and SuperCor.

Each customer was asked to score the following eleven parameters for each company:

1. Friendly employees;
2. Atmosphere in store;
3. Availability of self-service checkouts;
4. Availability of special offers;
5. Availability of local and regional products;
6. Availability of new and innovative products;
7. Availability of organic products;
8. Freshness of fruits and vegetables;
9. Price / quality ratio;
10. Variety of products;
11. General;

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