In a recent survey, consumers were asked about their awareness of cannabidiol (CBD) products. Eighty-one percent of respondents reported being aware of CBD products in 2022. Compared to 2021 survey results, there has been no change in consumer awareness.
Share of consumers aware of CBD in the U.S. in 2021 and 2022
*2021 respondent base: 3,000
Original survey question: "Have you ever purchased CBD products?"
The source indicates that the sample methodology was a random stratified sample to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Provoke Insights. (September 13, 2022). Share of consumers aware of CBD in the U.S. in 2021 and 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/
Provoke Insights. "Share of consumers aware of CBD in the U.S. in 2021 and 2022." Chart. September 13, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/
Provoke Insights. (2022). Share of consumers aware of CBD in the U.S. in 2021 and 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/
Provoke Insights. "Share of Consumers Aware of Cbd in The U.S. in 2021 and 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/
Provoke Insights, Share of consumers aware of CBD in the U.S. in 2021 and 2022 Statista, https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/ (last visited December 22, 2024)
Share of consumers aware of CBD in the U.S. in 2021 and 2022 [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/
