In a recent survey, consumers were asked about their awareness of cannabidiol (CBD) products. Eighty-one percent of respondents reported being aware of CBD products in 2022. Compared to 2021 survey results, there has been no change in consumer awareness.
Share of consumers aware of CBD in the U.S. in 2021 and 2022
*2021 respondent base: 3,000
Original survey question: "Have you ever purchased CBD products?"
The source indicates that the sample methodology was a random stratified sample to ensure a high degree of representation of the U.S. population (household income, age, gender, geography, ethnicity, and children in the household).
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Provoke Insights. (September 13, 2022). Share of consumers aware of CBD in the U.S. in 2021 and 2022 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/
Provoke Insights. "Share of consumers aware of CBD in the U.S. in 2021 and 2022." Chart. September 13, 2022. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/
Provoke Insights. (2022). Share of consumers aware of CBD in the U.S. in 2021 and 2022. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/
Provoke Insights. "Share of Consumers Aware of Cbd in The U.S. in 2021 and 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/
Provoke Insights, Share of consumers aware of CBD in the U.S. in 2021 and 2022 Statista, https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/ (last visited September 27, 2024)
Share of consumers aware of CBD in the U.S. in 2021 and 2022 [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1334939/consumer-awareness-of-cbd-in-the-us/
