In June 2022, Continente was the most popular hypermarket in Portugal, obtaining a score of nearly 90 percent out of a maximum of 100 percent. Auchan ranked second as the most favored hypermarket with a score of 87 percent. Pão de Açúcar came third with about 84 percent score.
Score of selected hypermarkets in Portugal in June 2022, by popularity
Five hypermarket chains were selected for the study namely: Auchan (formerly Jumbo), Continente, Intermarché Super, Leclerc, and Pão de Açúcar.
Each customer was asked to score the following eleven parameters for each company:
1. Friendly employees;
2. Atmosphere in store;
3. Availability of self-service checkouts;
4. Availability of fruits and vegetables;
5. Freshness of fruits and vegetables;
6. Price / quality ratio;
7. Waiting time for payment;
8. Variety of food products;
9. Variety of non-food products;
10. General.
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Consumer Guidance Institute Portugal. (July 1, 2022). Score of selected hypermarkets in Portugal in June 2022, by popularity [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1334924/portugal-preferred-hypermarkets/
Consumer Guidance Institute Portugal. "Score of selected hypermarkets in Portugal in June 2022, by popularity." Chart. July 1, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1334924/portugal-preferred-hypermarkets/
Consumer Guidance Institute Portugal. (2022). Score of selected hypermarkets in Portugal in June 2022, by popularity. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1334924/portugal-preferred-hypermarkets/
Consumer Guidance Institute Portugal. "Score of Selected Hypermarkets in Portugal in June 2022, by Popularity." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1334924/portugal-preferred-hypermarkets/
Consumer Guidance Institute Portugal, Score of selected hypermarkets in Portugal in June 2022, by popularity Statista, https://www.statista.com/statistics/1334924/portugal-preferred-hypermarkets/ (last visited October 31, 2024)
Score of selected hypermarkets in Portugal in June 2022, by popularity [Graph], Consumer Guidance Institute Portugal, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1334924/portugal-preferred-hypermarkets/