In 2021, a survey was conducted in South Africa about the distribution of instant messaging application among different social emotional levels. This study found that Signal had the highest share of out of all the categories for the first social emotional level. It had a share of slightly over 54 percent. Furthermore, the five levels of social emotional learning are as follows: 1) Self-awareness 2) self management 3) responsible decision making 4) social awareness and 5) relationship skills.
Distribution of instant messaging Apps users in South Africa in 2021, by social emotional learning level
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Distribution of instant messaging Apps users in South Africa in 2021, by social emotional learning level
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January 18 to May 14 and July 13 to Semptember 31, 2021
Number of respondents
24,666 respondents
Age group
15 years and older
Special properties
The data was collected in two waves
Supplementary notes
TGI/AskAfrika, annually interviews 24,666 respondents, aged 15+ living in urban areas with 8000 or more inhabitants, using a stratified random probability sample. The data is weighted to the South African national statistics service "Statistics South Africa's" population estimates, which allows for an accurate representation of 27.76 million South Africans.
To ensure a nationally representative sample, the survey is based on enumerated area (EA) sampling.
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Ornico, & World Wide Worx. (June 30, 2022). Distribution of instant messaging Apps users in South Africa in 2021, by social emotional learning level [Graph]. In Statista. Retrieved March 04, 2025, from https://www.statista.com/statistics/1334892/distribution-of-instant-messaging-apps-users-in-south-africa-by-social-emotional-learning-level/
Ornico, und World Wide Worx. "Distribution of instant messaging Apps users in South Africa in 2021, by social emotional learning level." Chart. June 30, 2022. Statista. Accessed March 04, 2025. https://www.statista.com/statistics/1334892/distribution-of-instant-messaging-apps-users-in-south-africa-by-social-emotional-learning-level/
Ornico, World Wide Worx. (2022). Distribution of instant messaging Apps users in South Africa in 2021, by social emotional learning level. Statista. Statista Inc.. Accessed: March 04, 2025. https://www.statista.com/statistics/1334892/distribution-of-instant-messaging-apps-users-in-south-africa-by-social-emotional-learning-level/
Ornico, and World Wide Worx. "Distribution of Instant Messaging Apps Users in South Africa in 2021, by Social Emotional Learning Level." Statista, Statista Inc., 30 Jun 2022, https://www.statista.com/statistics/1334892/distribution-of-instant-messaging-apps-users-in-south-africa-by-social-emotional-learning-level/
Ornico & World Wide Worx, Distribution of instant messaging Apps users in South Africa in 2021, by social emotional learning level Statista, https://www.statista.com/statistics/1334892/distribution-of-instant-messaging-apps-users-in-south-africa-by-social-emotional-learning-level/ (last visited March 04, 2025)
Distribution of instant messaging Apps users in South Africa in 2021, by social emotional learning level [Graph], Ornico, & World Wide Worx, June 30, 2022. [Online]. Available: https://www.statista.com/statistics/1334892/distribution-of-instant-messaging-apps-users-in-south-africa-by-social-emotional-learning-level/
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