In 2020, Sunflower Pharmaceutical Group spent more than 600 million yuan on advertising and promotions, while China Resources Sanjiu spent almost 450 million yuan. As many Chinese patent drugs are over-the-counter (OTC) medications, it is vital for manufacturers to promote their products in mass media. Traditional Chinese medicines are often seen as a cheaper alternative for medical treatments in China, while many believe that TCMs have fewer or no side effects.
Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020
(in million yuan)
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Eastmoney.com. (March 4, 2022). Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020 (in million yuan) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/
Eastmoney.com. "Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020 (in million yuan)." Chart. March 4, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/
Eastmoney.com. (2022). Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020 (in million yuan). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/
Eastmoney.com. "Advertising Expenditure of Selected Chinese Patent Drug Manufacturers in China in 2020 (in Million Yuan)." Statista, Statista Inc., 4 Mar 2022, https://www.statista.com/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/
Eastmoney.com, Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020 (in million yuan) Statista, https://www.statista.com/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/ (last visited November 23, 2024)
Advertising expenditure of selected Chinese patent drug manufacturers in China in 2020 (in million yuan) [Graph], Eastmoney.com, March 4, 2022. [Online]. Available: https://www.statista.com/statistics/1334834/china-chinese-patent-drug-companies-advertising-costs/
