As of September 22, 2022, political advertising spending for the 2022 elections in Brazil had totaled nearly 1.2 billion Brazilian reals. Investments on traditional platforms, such as content production for radio and TV, paid media, and mobilization acts, amounted to around one billion reals. In comparison, 137 million reals went to online activities (website creation and sponsored content).
Political advertising spending in Brazil for the election cycles between 2018 and 2022, by platform
(in million Brazilian reals)
Characteristic
Traditional
Digital
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* As of September 22, 2022.
Figures were rounded.
Data has been calculated by Statista adding private and public funds spent on the following advertising and marketing activities/channels: webpages creation, sponsored online content, events, jingles' production, radio and TV (or video) content production, stickers/buttons, sound truck, newspapers and magazines, flyers and similar, mobilization acts.
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Statista. (September 22, 2022). Political advertising spending in Brazil for the election cycles between 2018 and 2022, by platform (in million Brazilian reals) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1334817/political-ad-spend-during-elections-in-brazil-by-platform/
Statista. "Political advertising spending in Brazil for the election cycles between 2018 and 2022, by platform (in million Brazilian reals)." Chart. September 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1334817/political-ad-spend-during-elections-in-brazil-by-platform/
Statista. (2022). Political advertising spending in Brazil for the election cycles between 2018 and 2022, by platform (in million Brazilian reals). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1334817/political-ad-spend-during-elections-in-brazil-by-platform/
Statista. "Political Advertising Spending in Brazil for The Election Cycles between 2018 and 2022, by Platform (in Million Brazilian Reals)." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/statistics/1334817/political-ad-spend-during-elections-in-brazil-by-platform/
Statista, Political advertising spending in Brazil for the election cycles between 2018 and 2022, by platform (in million Brazilian reals) Statista, https://www.statista.com/statistics/1334817/political-ad-spend-during-elections-in-brazil-by-platform/ (last visited July 22, 2024)
Political advertising spending in Brazil for the election cycles between 2018 and 2022, by platform (in million Brazilian reals) [Graph], Statista, September 22, 2022. [Online]. Available: https://www.statista.com/statistics/1334817/political-ad-spend-during-elections-in-brazil-by-platform/
