In 2022, a survey conducted in Nigeria found that 76 percent of people would use social media to shop for others. This category made up the largest share compared to the other shopping motivations. Furthermore, all the categories had response rates of above 50 percent, showing that social media was a popular channel for shopping-related activities in Nigeria.
Shopping via social media during Ramadan in Nigeria in 2022
The respondents were asked : "Which of the following ways will you use Social Media during Ramadan?"
The sample is representative of the adult Muslim population of the given country in terms of gender and age.
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TGM Research. (March 30, 2022). Shopping via social media during Ramadan in Nigeria in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1334774/shopping-via-social-media-during-ramadan-in-nigeria/
TGM Research. "Shopping via social media during Ramadan in Nigeria in 2022." Chart. March 30, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1334774/shopping-via-social-media-during-ramadan-in-nigeria/
TGM Research. (2022). Shopping via social media during Ramadan in Nigeria in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1334774/shopping-via-social-media-during-ramadan-in-nigeria/
TGM Research. "Shopping via Social Media during Ramadan in Nigeria in 2022." Statista, Statista Inc., 30 Mar 2022, https://www.statista.com/statistics/1334774/shopping-via-social-media-during-ramadan-in-nigeria/
TGM Research, Shopping via social media during Ramadan in Nigeria in 2022 Statista, https://www.statista.com/statistics/1334774/shopping-via-social-media-during-ramadan-in-nigeria/ (last visited December 22, 2024)
Shopping via social media during Ramadan in Nigeria in 2022 [Graph], TGM Research, March 30, 2022. [Online]. Available: https://www.statista.com/statistics/1334774/shopping-via-social-media-during-ramadan-in-nigeria/
