Shopping via social media during Ramadan in Nigeria 2022

Published by
Doris Dokua Sasu,
Aug 30, 2023
In 2022, a survey conducted in Nigeria found that 76 percent of people would use social media to shop for others. This category made up the largest share compared to the other shopping motivations. Furthermore, all the categories had response rates of above 50 percent, showing that social media was a popular channel for shopping-related activities in Nigeria.

Shopping via social media during Ramadan in Nigeria in 2022

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Source

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Release date

March 2022

Region

Nigeria

Survey time period

February 25 to March 6, 2022

Number of respondents

354 respondents

Age group

18-45 years

Method of interview

Online survey

Supplementary notes

The respondents were asked : "Which of the following ways will you use Social Media during Ramadan?"
The sample is representative of the adult Muslim population of the given country in terms of gender and age.

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