The leading candidates running for Brazil's Presidency in the 2022 elections have invested over 55 million Brazilian reals to produce political ads for TV and radio between August and September 2022. Former Presidente Luiz Inacio Lula da Silva reported so far the highest investment on television and radio advertising, nearly 26 million reals. Current Presidente Jair Bolsonaro spent around 5.8 million reals. Both candidates lead opinion polls, with higher voting intentions among Brazilians.
During the political campaign in Brazil, candidates and political parties are entitled by law to promote their candidatures on television and radio for free and using public funds – TV and radio stations get compensated by tax relief for giving up time for free advertising. Using candidates’ private resources to buy extra spots on the referred media is not allowed.
Spending on political ads production for radio and TV advertising in Brazil from August to September 2022, by presidential candidate
(in million Brazilian reals)
Characteristic
Spend in million Brazilian reals
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Tribunal Superior Eleitoral (Brazil). (September 22, 2022). Spending on political ads production for radio and TV advertising in Brazil from August to September 2022, by presidential candidate (in million Brazilian reals) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1334725/political-ad-spend-for-radio-and-tv-in-brazil-by-presidential-candidate/
Tribunal Superior Eleitoral (Brazil). "Spending on political ads production for radio and TV advertising in Brazil from August to September 2022, by presidential candidate (in million Brazilian reals)." Chart. September 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1334725/political-ad-spend-for-radio-and-tv-in-brazil-by-presidential-candidate/
Tribunal Superior Eleitoral (Brazil). (2022). Spending on political ads production for radio and TV advertising in Brazil from August to September 2022, by presidential candidate (in million Brazilian reals). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1334725/political-ad-spend-for-radio-and-tv-in-brazil-by-presidential-candidate/
Tribunal Superior Eleitoral (Brazil). "Spending on Political Ads Production for Radio and Tv Advertising in Brazil from August to September 2022, by Presidential Candidate (in Million Brazilian Reals)." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/statistics/1334725/political-ad-spend-for-radio-and-tv-in-brazil-by-presidential-candidate/
Tribunal Superior Eleitoral (Brazil), Spending on political ads production for radio and TV advertising in Brazil from August to September 2022, by presidential candidate (in million Brazilian reals) Statista, https://www.statista.com/statistics/1334725/political-ad-spend-for-radio-and-tv-in-brazil-by-presidential-candidate/ (last visited July 22, 2024)
Spending on political ads production for radio and TV advertising in Brazil from August to September 2022, by presidential candidate (in million Brazilian reals) [Graph], Tribunal Superior Eleitoral (Brazil), September 22, 2022. [Online]. Available: https://www.statista.com/statistics/1334725/political-ad-spend-for-radio-and-tv-in-brazil-by-presidential-candidate/
