Between 2020 and 2021, the share of in-app paid content priced more than 100 U.S. dollars on the Apple App Store among consumers in the United States experienced an increase, going from 0.96 percent to 1.07 percent in the last measured year. The share of in-app purchase prices on iOS apps with a value between 10 and 49.99 U.S. dollars experienced an increase, going from 21.97 percent to 22.75 percent in 2021. In comparison, in-app purchases priced between 0.49 and 9.99 U.S. dollars represented 70.23 percent of the total purchases in the last examined year, down from 2020.
Distribution of in-app purchase prices on iOS apps on the Apple App Store in the United States from 2018 to 2021
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Apptopia. (September 13, 2022). Distribution of in-app purchase prices on iOS apps on the Apple App Store in the United States from 2018 to 2021 [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1334696/ios-apps-in-app-prices-distribution/
Apptopia. "Distribution of in-app purchase prices on iOS apps on the Apple App Store in the United States from 2018 to 2021." Chart. September 13, 2022. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1334696/ios-apps-in-app-prices-distribution/
Apptopia. (2022). Distribution of in-app purchase prices on iOS apps on the Apple App Store in the United States from 2018 to 2021. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1334696/ios-apps-in-app-prices-distribution/
Apptopia. "Distribution of In-app Purchase Prices on Ios Apps on The Apple App Store in The United States from 2018 to 2021." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1334696/ios-apps-in-app-prices-distribution/
Apptopia, Distribution of in-app purchase prices on iOS apps on the Apple App Store in the United States from 2018 to 2021 Statista, https://www.statista.com/statistics/1334696/ios-apps-in-app-prices-distribution/ (last visited November 15, 2024)
Distribution of in-app purchase prices on iOS apps on the Apple App Store in the United States from 2018 to 2021 [Graph], Apptopia, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1334696/ios-apps-in-app-prices-distribution/
