In a survey of millennial consumers in the U.S., around 31 percent of women said Instagram had the most influence on their shopping habits, compared to 25 percent of the men surveyed. Younger millennials between the ages of 25 and 29 stated they were most influenced by more visual content-focused platforms such as Instagram and TikTok. Meanwhile, those in their 30s and 40s said Facebook was the primary platform shaping their shopping behavior.
Most influential social media platforms on the buying habits of millennials in the United States in 2022, by gender and age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CouponFollow. (April 28, 2022). Most influential social media platforms on the buying habits of millennials in the United States in 2022, by gender and age [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1334685/social-media-influence-millennials-buying-habits-gender-age/
CouponFollow. "Most influential social media platforms on the buying habits of millennials in the United States in 2022, by gender and age." Chart. April 28, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1334685/social-media-influence-millennials-buying-habits-gender-age/
CouponFollow. (2022). Most influential social media platforms on the buying habits of millennials in the United States in 2022, by gender and age. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1334685/social-media-influence-millennials-buying-habits-gender-age/
CouponFollow. "Most Influential Social Media Platforms on The Buying Habits of Millennials in The United States in 2022, by Gender and Age." Statista, Statista Inc., 28 Apr 2022, https://www.statista.com/statistics/1334685/social-media-influence-millennials-buying-habits-gender-age/
CouponFollow, Most influential social media platforms on the buying habits of millennials in the United States in 2022, by gender and age Statista, https://www.statista.com/statistics/1334685/social-media-influence-millennials-buying-habits-gender-age/ (last visited November 21, 2024)
Most influential social media platforms on the buying habits of millennials in the United States in 2022, by gender and age [Graph], CouponFollow, April 28, 2022. [Online]. Available: https://www.statista.com/statistics/1334685/social-media-influence-millennials-buying-habits-gender-age/
